Event naming that survives growth
How product teams in Korea keep analytics schemas readable after the third feature launch.
Journal
Notes from the field
Practical writing for product and growth teams who use application analytics to change what ships next — not to decorate a wall of charts.
Reading retention without panic
Cohort charts look scary until you know which dips are seasonal and which need a product response.
What a KPI workshop actually decides
Not every metric deserves a dashboard tile. Here is how we cut a noisy board down to five decisions.
When to pause tracking work
Instrumentation is not always the bottleneck. Sometimes the team needs a decision ritual more than another event.